Cortney Petersen, the determined CEO of Last Minute Dumpster, knew that her company had potential, but the struggle to break through in a competitive market weighed heavily on her shoulders. As the company's revenue stagnated at zero, Cortney felt the weight of responsibility to turn things around.
In a twist of fate, she stumbled upon the success stories of Quentin B. Smith, a marketing maven known for his ability to breathe life into struggling businesses. With a spark of hope, Cortney reached out to Quentin, hoping he could be the catalyst her dumpster rental company needed.
Their first meeting was a revelation. Quentin dove into the challenges faced by Last Minute Dumpster, and Cortney could sense his passion for turning things around. The decision to bring Quentin on board as a marketing consultant was made, and Cortney couldn't wait to see the transformation unfold.
The first order of business was a complete rebranding. Quentin understood that Last Minute Dumpster needed a fresh image to stand out in a crowded market. He worked closely with Cortney to redefine the company's values and mission, creating a compelling narrative that would resonate with potential customers.
Quentin's next move was to revamp the company's online presence. He enlisted the help of skilled designers and developers to create a user-friendly website that not only showcased Last Minute Dumpster's services but also highlighted its commitment to customer satisfaction and reliability. Cortney watched with anticipation as the digital transformation unfolded.
Social media became the company's new frontier under Quentin's guidance. Cortney saw the once-dormant accounts come to life with engaging content, showcasing the efficiency of Last Minute Dumpster's services. Quentin implemented targeted advertising campaigns that reached a broader audience, making sure the company's message reached those who needed their dumpsters the most.
As the marketing initiatives gained momentum, Cortney could feel the tide turning. Inquiries flooded in, and the phones rang with potential customers seeking Last Minute Dumpster's services. Quentin didn't stop there; he implemented a referral program that turned satisfied customers into enthusiastic brand ambassadors.
The results were beyond Cortney's wildest expectations. By the end of the first year, Last Minute Dumpster had not only overcome the initial financial hurdle but had surpassed the $100,000 revenue mark. Cortney couldn't believe the transformation, and she felt a deep sense of gratitude for Quentin's expertise.
The success story of Last Minute Dumpster, under Quentin B. Smith's guidance, became a source of inspiration for Cortney and her team. With a renewed sense of confidence, Last Minute Dumpster had not only established itself as a reliable dumpster rental service but had also become a testament to the power of strategic marketing and perseverance. Cortney looked back on the journey, realizing that sometimes, all it took was the right person with the right vision to turn a company's fortunes around.
Cortney Petersen
After working with Quentin B. Smith: $100k
Timeline: 12 Months
Outbound Prospecting Capture Rate: 15%
Paid Cold Traffic Lead Capture Rate: 15%
Demo booking rate: 14%
Demo closing rate: 14%
What we did for them: Logo, Vehicle Wrap, Billboards, Google Ads, Facebook Ads
Website: https://lastminutecompany.com
Alright so, I'm going to show you the 3 steps to increase your lead count by at least 500% without waiting for referrals or going to networking events. ...more
Case Study
January 06, 2024•15 min read
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